Cornell Pineda, Director of Product
Consumer Experience Technology
I transform how millions of users discover and buy beauty products across the globe.
I’m leading platform innovation and digital transformation for a Fortune 500 company, across 20+ Global Beauty Brands.
I thrive at the intersection of ecommerce, beauty, AI and customer experiences.
Currently: Scaling Estee Lauder Companies multi-channel digital ecosystem
Previously: Architected Search that generated $150M in revenue
I led a cross-functional team of 100+ to launch Estee Lauder Companies’ 1st fully modernized Ecommerce platform in just 6 months.
I generated over $150MN+ in incremental revenue by launching delightful onsite search experiences, including Content, Trending, Voice Search across Estee Lauder Companies’ 20+ Beauty Brands in over 50+ markets.
I launched Estee Lauder Companies’ 1st search relevance and product ranking algorithms, saving over 600+ weekly hours of manual tasks (equivalent to estimated $1MN in operational costs savings).
ABOUT ME
What I do differently
I don’t just build and ship products. I architect digital ecosystems that work across Brands and millions of users
As writer and reader of poetry, I use this creative superpower in finding the throughline that intersects disparate stakeholders and rallying the organization on a unified vision for Search, Personalization and Digital Merchandising.
Domain Expertise: Ecommerce Platforms, AI-Driven Product Ranking Algorithms & Search Relevance, Enterprise Tools for CRM, Analytics, PIM, & Content Management, Cross-Channel Merchandising, Two-Sided Marketplaces
Industries: BeautyTech, FinTech
Let’s connect on LinkedIn.
I love learning about complex challenges and I’m ready to help any way I can.